For once the general consumer trend seems to be encouraging. Although the economy is going through a rough patch, the buying of all things “green” has not stopped and the general consensus seems to be that people want to do the right thing.
Of course a great number of production houses, designers and fashion businesses have jumped onto the bandwagon and are offering their very own take on environmentally sound products. Interestingly, the fashion industry seems to be at the forefront of new eco-styles with the help of some heavy-duty names: from architect Zaha Hadid to actresses such as Angelina Jolie, who has been buying eco-chic babywear for her new twins.
I suspect that as time passes we will all be influenced more and more by the importance of eco products and there may indeed be a time when there is no such thing as a non-eco product! In the meantime there are great things to be found out there and as the new catwalk inspired fashion products make it into our shops we will surely be on the cusp of a fashion revolution.
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