Monday, 5 April 2010

Eco Libris

Founded in 2007, Eco-Libris is a green company working to green up the book industry by promoting the adoption of green practices, balancing out books by planting trees, and supporting green books. More than 30 Million trees are cut down annually for virgin paper used for the production of books sold in the U.S. alone. Eco-Libris aims to raise awareness to the environmental impacts of using paper for the production of books and provide readers with an affordable and easy way to do something about it: plant one tree for every book they read.

Customers also receive a sticker made of recycled paper for every book they balance out saying “One tree planted for this book” and can later display these stickers on their books' sleeves.

Eco-Libris partners with three highly respected US and UK based non-profit organizations that work in collaboration with local communities in developing countries to plant these trees. These trees are planted in high ecological and sustainable standards in Latin America (Nicaragua, Guatemala, Panama, Belize, Honduras) and Africa (Malawi), where deforestation is a crucial problem. Planting trees in these places not only helps to fight climate change and conserve soil and water, but also benefits many local people, for whom these trees offer many benefits, such as improvement of crops and additional food and income, and an opportunity for a better future.

So far Eco-Libris balanced out over 130,000 books, which results in more than 143,000 new trees.

And now they have a special giveaway that reward customers with green gifts that promote green reading, from gift cards for Strand Book Store and BookSwim to free “green” books that were printed on recycled or FSC-certified paper. They wanted to show their customers their appreciation by providing them a greater value for their actions and they thought it would be a win-win solution to give them gifts that not only are good for the environment, but are actually great examples of “green” reading, from books that are printed responsibly to gift cards at a great independent bookstore and a Netflix-style book rental service.

With the new gifts, greening up your reading with Eco-Libris is more rewarding than ever! More information can be found on the campaign’s webpage –

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